Marketing

Result Area 2

Marketing and investment of gum and resin products enhanced

Strategic Objective 2

To enhance the marketing of gum and resin products in the region and globally and promote sustainable investment in the gums and resins sector to add value to products

Strategies

• Map sectoral actors at all levels
• Analyse value chains
• Set up a market information system in NGARA
• Strengthen linkages with small and medium-sized enterprises
• Create value adding through investment
• Review existing certification schemes and standards (sustainable production, management and quality control)
• Identify access and financing opportunities
• Promote the role of women and youth in the production and processing of gums and resins through small-scale enterprises
• Promote and strengthen equitable benefit-sharing along the value chain
• Promote product development and processing
• Undertake joint ventures in production, marketing and investment

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